Simplifying GDPR With SugarChimp

The General Data Protection Regulation (GDPR) is a law that addresses data and consumer protection with companies that operate in certain countries.  Ensuring your GDPR compliance can be a high concern and SugarChimp is here to help.  Here are 5 ways SugarChimp helps your company efficiently manage GDPR regulations and stay compliant with ease:

• Stay organized.  By keeping records up to date between your CRM and Mailchimp you can be confident that you have the latest information you need to ensure your customers and potential customers get targeted information for their specific interests.
• Keep records safe and secure.  SugarChimp doesn't maintain any data on our own servers.  Instead, data is transmitted directly between Mailchimp and your CRM.  This allows you to harness the security of Mailchimp and your CRM.
• Simplify deletion. SugarChimp has a GDPR tool that allows you to easily delete and remove data from Mailchimp, accessible from your CRM.
• Maintain evidence of subscriber opt-in.  Using a Mailchimp landing page will enable your audience to retain a date/time of when a subscriber opted in to your campaigns.  Additionally, using Mailchimp groups (synced with a CRM multi-select field) allows subscribers to set the types of campaigns they would like to receive, such as newsletters, product updates, or promotions.
• Simplify opt-out.  By default, when a subscriber unsubscribes from a campaign in Mailchimp, that is reflected in your CRM as opted out.  This allows you to confidently ensure you are not contacting the subscriber in marketing interactions from either platform you use.

By ensuring your data is organized and easy to review allows you to maintain GDPR compliance and ensure your company isn't retaining data without having a clear purpose.  If you want to know more about SugarChimp and how it can simplify marketing and maintain GDPR compliance, schedule a demo with us today.