Mailchimp Resources

Here are some helpful Mailchimp articles that you may need as you continue your work:

Marketing Tips - Stay up to date with marketing insights and tips from Mailchimp!

Mailchimp 101 - If you've never used Mailchimp, you can start here to get the basics of how Mailchimp works, how to maintain your subscribers, and how to create and manage campaigns.

Create Campaigns - Mailchimp has a wide variety of campaigns you can create and send.  From traditional email campaigns to social media, Mailchimp has the tools you need to build a beautiful campaign and target your subscribers.

Create Landing Pages - Landing pages enable your customers to click through to a standalone webpage.  Landing pages enable you to create specific pages dedicated to selling a certain product or engaging users in a unique offer.

Create Facebook and Instagram Ads - A 360 marketing plan requires the use of social media and Mailchimp hasn't forgotten the need to engage everywhere.  Use Mailchimp to engage users on Facebook and Instagram.

Setting Up Automated Emails - Mailchimp can send campaigns based on certain triggers and this article will walk through all the types of triggers that are available to you.  You can trigger campaigns based on a subscriber joining your mailing list, or by field changes from Sugar.  More insight into how to use Mailchimp's automation features alongside SugarChimp's syncing capabilities can be found here. 

Google Remarketing Ads - Want to remind customers of your amazing product after they leave your site?  This can be accomplished through Google Remarketing Ads, which promote your products on popular websites your customer visits after leaving your website.

Managing Audiences - Mailchimp keeps your subscribers and other marketing contacts in an Audience.  Find more information about how to create and manage your Audience.  If you've been with Mailchimp for awhile, you may have noticed some changes in how they refer to Audiences and what they contain.  It might be helpful to also reference Audience Segmentation: What is Segmentation and How Does it Help with Marketing? for more insight into these benefits.