Landing Pages and Lead Forms

Landing Pages are a great way to communicate targeted messages as part of a more effective campaign. Mailchimp is known for their super user-friendly tools and their landing page creation process is no exception to that. Their tools, built especially for marketers, allow you to create what basically amounts to mini sites. These Mailchimp landing pages can help your business achieve various goals, such as: promoting products or events, accepting payments, creating signup opportunities for your email lists, offering free PDF downloads, or even holding contests and giveaways. 

In this Solutions Showcase we walk through creating a landing page with a very simple lead form.

Let’s Get Started

First, begin by creating a new Landing page campaign. With Mailchimp, there are no limits or additional costs to the number of landing pages you create. It comes as part of the package. The first step is to click Create Campaign and select the Landing page campaign type.

Next, pick a name for the landing page and which Audience (what Mailchimp calls a list) any new signups or form submissions should get added to.

Mailchimp provides some starter templates to make it easier to get going. The general templates they provide are Lead Generation, Accept Payments, Grow Your List, and Promote Products. You are not limited in using a landing page for just these. It is just a nice kick to get you moving faster.

Once a template is selected you will be brought to the page editor. This is where the editing magic happens. Here, you can add or remove any page elements such as image groups, payment forms, images, etc. Alter background colors, upload some images such as logos, perhaps upload a PDF that visitors can download, and tweak the content as desired. 

A landing page that we created for the Sugar Marketing Series campaign took about half an hour to build.

We made our lead form on that page extremely simple by asking only for an email address. However, you can edit the signup form and add any fields that you prefer and optionally mark any of those fields as required.

While editing the page, click the Preview option to see how this page will look once live. 

Once editing is completed, save the page and you will be brought back to the summary page. Before clicking Publish, run through the summary and made sure everything is as it should be.

If you would like to add your Facebook Pixel or Google Analytics code in order to better track your Customer Journey you can do so on this page in the Settings & Tracking section.

Consider adding Tags to anybody who signs up using your lead form.

Just click the plus button and add any tags you deem as appropriate, such as for knowing why and when someone signed up for the list.

Mailchimp hosts the landing page for you and will give you a URL that you can share. If you want that URL to look like it is part of your domain you can add a custom domain easily.

Start by clicking on the Edit URL option then run through the Add Your Domain process. It takes just a couple of steps to do. Add the domain or subdomain, Mailchimp provides a code to add to your domain’s DNS configuration, and verify. 

Once you are all done hit Publish. You can continue to edit the page once live.

Mailchimp makes it easy for you to spin up a targeted, attractive landing page with a lead form with minimal time investment. What’s even better is that those new signups will automatically get sent over to your SugarCRM instance with the behind-the-scenes workhorse that is SugarChimp, allowing yoursales team to immediately to action.

Want to Learn More?

Schedule an informational call to learn more about how Mailchimp and SugarCRM could work for you and your specific needs.