My CRM and Mailchimp Counts Do Not Match

As you start to sync your lists, you may find that the number of records that you have on your CRM target list do not match exactly with the number of subscribers in your Mailchimp audience. This is extremely common and there are good reasons for this. Please read the following list of reasons to see if it explains why your list numbers may differ:

• SugarChimp only supports contacts, targets, and leads. (And accounts when enabled.) Any other modules being added to the Target List will not sync with Mailchimp.
• CRM contacts, targets, and leads who have email addresses marked as opted-out or invalid will not be sent to Mailchimp.
• Mailchimp has strict rules on what email addresses can be added. If you are using made-up test email addresses (ex. [e-mail]) or generic email addresses (contact@, sales@, support@, etc.) there's a good chance Mailchimp will not create a subscriber for these email addresses.
• If someone has previously unsubscribed from your Mailchimp audience, Mailchimp may not let them be re-added to the list.
• You may have multiple records in the Sugar Target List that have matching email addresses. Since the integration matches Mailchimp subscribers and CRM Contacts/Targets/Leads by email address, only one Mailchimp Subscriber can be created for each unique email address in your CRM.
• You may have added records to your target list that do not have an email address. Email address is required to add someone to Mailchimp
• Depending on how you build your list, it may be possible you added duplicate records to your target list. Only unique email addresses can be sent to Mailchimp.
• There were existing subscribers in your Mailchimp audience when you initiated the CRM-to-Mailchimp sync that your CRM didn't already know about. To get these into your CRM and on your target list, simply initiate a Mailchimp-to-CRM re-sync.
• You may have reached your subscriber limit on the Mailchimp side. You will need to upgrade your Mailchimp account to support your number of subscribers if this is the case.
• You may have reached your group limit on the Mailchimp side. Mailchimp supports up to 60 groups for each list. Any more, and you'll have to create a new audience in Mailchimp.

When evaluating which number to compare within Mailchimp, you can view the differences in how Mailchimp counts records below: